Check out the agenda for Saturday and Sunday here.
WHAT IS THE DECODED FASHION HACKATHON?
The first Hackathon in a shopping centre will take place at Westfield London, Shepherd’s Bush.
The Fashion Hackathon is a 24-hour in-centre competition for Europe’s best and brightest innovators —
they will compete to create a new way of enhancing the consumer experience for fashion and retail brands in Westfield.
Who is invited to the hack?
This is an invitation-only competition for a select group of 60 hackers – entrepreneurs, designers and developers.
It will take place amongst shoppers, in the middle of the centre, surrounded by interactive content for
shoppers to better understand and experience current technology innovations.
Teams can choose from one of three challenges:
1.What is perfection?
How can we use technology to help shoppers find the perfect item for them?
2. Does fashion make you happy?
How can we use technology to help make people feel even happier when they’re shopping?
3. Less is more / more is more.
How can we use technology to help consumers make the right beauty choices?
British Fashion Council
Marketing Director UK & Europe
Director, Global Sales & Marketing
The NET-A-PORTER Group
Vice President Media Solution Centre Europe
Senior Industry Manager
Top industry experts from Google, ASOS, Twitter, AllSaints, TechStars and more will be at hand to mentor contestants during the hackathon.
Head of Campus
Carlos Gonzalez Mancebo
Business Development Manager, Apps and New Services
Head of Creative Agency Development
Condé Nast International
FLY TO SAN FRANCISCO TO MEET WITH WESTFIELD LABS
A panel of leading fashion and technology judges will select one team to be flown to San Francisco for 3 nights including accommodation and £100 daily spending money! Here they will visit Westfield Labs and meet with Silicon Valley leaders at the intersection of Fashion, Retail and Innovation including Westfield Labs’ Global Chief Digital Officer Kevin McKenzie.
Applications are now closed for the hackathon.
Thank you for applying, all successful applicants will be contacted directly by the Decoded Fashion Team.