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20-21 September 2014, Westfield London, Shepherd’s Bush

Check out the agenda for Saturday and Sunday here.

WHAT IS THE DECODED FASHION HACKATHON?

The first Hackathon in a shopping centre will take place at Westfield London, Shepherd’s Bush.
The Fashion Hackathon is a 24-hour in-centre competition for Europe’s best and brightest innovators —
they will compete to create a new way of enhancing the consumer experience for fashion and retail brands in Westfield.

Who is invited to the hack?

This is an invitation-only competition for a select group of 60 hackers – entrepreneurs, designers and developers.
It will take place amongst shoppers, in the middle of the centre, surrounded by interactive content for
shoppers to better understand and experience current technology innovations.

THE CHALLENGES

Teams can choose from one of three challenges:

1.What is perfection?

How can we use technology to help shoppers find the perfect item for them?

2. Does fashion make you happy?

How can we use technology to help make people feel even happier when they’re shopping?

3. Less is more / more is more.

How can we use technology to help consumers make the right beauty choices?

THE JUDGES

Caroline Rush
Chief Executive
British Fashion Council

Myf Ryan
Marketing Director UK & Europe
Westfield

Lisa Bridgett
Director, Global Sales & Marketing
The NET-A-PORTER Group

Lee Epting
Vice President Media Solution Centre Europe
Samsung

Pia Stanchina
Senior Industry Manager
Google

THE MENTORS

Top industry experts from Google, ASOS, Twitter, AllSaints, TechStars and more will be at hand to mentor contestants during the hackathon.

Jonathan Harris-French
Innovation Associate
AllSaints

Amber Atherton
Founder
MyFlashTrash

Tak Lo
Director
TechStars

Amalia Agathou
Program Manager
Front Row

Reshma Sohoni
Founder
Seedcamp

 

Sarah Drinkwater
Head of Campus
Google

Carlos Gonzalez Mancebo
Business Development Manager, Apps and New Services
Samsung

Helen Lawrence
Head of Creative Agency Development
Twitter

Jack Oliver
Design Lead
Forward Partners

Matthew Smith
Investment Analyst
Condé Nast International

 

THE PRIZE

FLY TO SAN FRANCISCO TO MEET WITH WESTFIELD LABS

A panel of leading fashion and technology judges will select one team to be flown to San Francisco for 3 nights including accommodation and £100 daily spending money! Here they will visit Westfield Labs and meet with Silicon Valley leaders at the intersection of Fashion, Retail and Innovation including Westfield Labs’ Global Chief Digital Officer Kevin McKenzie.

 

Applications are now closed for the hackathon.

Thank you for applying, all successful applicants will be contacted directly by the Decoded Fashion Team.

PARTNERS

Women Who Code

Click here for full Hackathon rules